15x15: Limited-edition for NARS
François Nars, the founder and creative director of NARS Cosmetics, wanted to celebrate the company’s 15th anniversary with an exclusive release: a book of 15 celebrity portraits. The set was closed. No one knew who we were shooting (or how we could possibly pull this one off.) Behind the door: Nars did the make up and shot the portraits himself, of our coterie of celebs (everyone from Marc Jacobs in bright-red nail polish to Isabella Rossellini, Amber Valletta, Naomi Campbell, and Jennifer Jason Leigh). Proceeds from the book’s sale benefitted a charity of each celebrity’s choosing... and a launch event echoed nights at Warhol's Factory, with digital tie-ins to build buzz in a modern way.