20 Years of Design for All with Target
In 1999, Target partnered with renowned architect Michael Graves to design a toaster… and changed the landscape of retail forever. In the 20 years since, they’ve brought Mizrahi, Missoni, McQueen, and Marimekko to the masses, and made fashion affordable for everyone. To mark its milestone anniversary, Target reissued designs from 20 of its most-iconic designers, and wanted to launch with an epic showcase. Chandelier created the ultimate campaign, telling the story through archival images and interviews with visionaries and their superfans, all captured in a limited-edition book anyone can own (even if you weren’t able to snag that sold-out Proenza Schouler jacket you wanted).
We’ve been proud to partner with Target on many of its most fashion-forward campaigns (from Lilly Pulitzer to TOMS to Hunter and more), but never been more proud than creating this tribute to 20 years of trend-setting style. Here’s to another double-decade of great design for all.