7 For All Mankind

Once upon a time, most denim was just workwear, functional: the comfort food of the fashion world. But in the early ’90s in L.A., a group of friends got together and decided that needed to change. In a city obsessed with image, they found a common thread: the desire to be a star. They started making incredible denim for people who craved inspiration and wanted to heighten their sense of style, fit, and fashion. We helped them articulate their brand ethos with a cinematic ad campaign featuring the legendary supermodel Angela Lindvall, shot by Mert and Marcus, and a brand book wrapped in their signature denim.

"As one of the industry's most influential icons, 7 For All Mankind has changed the face of fashion."

Hey babe. More work down below.
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