A New Look for lululemon.com

lululemon gave yogawear its mass appeal, but elevating its style online had become a stretch. Leading up to a site relaunch, Chandelier revamped their ecomm photography, developing new brand guidelines and intentions for a visual shift to expand lululemon’s point-of-view and bring emotional storytelling to its product imagery. From long-term strategic planning to art direction on set, we brought the new vision to life with an updated roster of new talent (photographers, stylists, and models), a focus on highlighting function, and a new, signature visual style with a deeper, more authentic attitude.

Hey babe. More work down below.
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