Calvin Klein: The Denim Index
Calvin Klein wanted a global standard of fit that was non-existent for them. Their current offerings varied drastically per region. Raf Simons and Peter Mullier had a vision to simplify the collection and unify the line into one cohesive but flexible system.
Chandelier created The CKJ Denim Index - an essential guide to CALVIN KLEIN JEANS. The lower the number, the slimmer the fit. Inspired by the periodic table of elements, we developed an intuitive design and wayfinding system that allowed consumers to explore The Denim Index and find their number.