Cartier Clash: Launch at Galerie Vendôme

For the launch of Cartier's latest ring in Paris, the Clash ring, we were asked to manifest the concept behind it – Duality – through six artistic performances over a three-day event located in Place Vendôme in Paris. We were given the opportunity to direct some our favorite talents (Beth Ditto, Marisa Berenson, Les Twins, and more), by pairing various art forms (poetry, dance, music, calligraphy) and scenography in front of press coming from all over the world. This global event (which included other activations around Place Vendôme) was a smash hit as the jewel sales soared during the launch and after.

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