As the home of luxury consignment, The RealReal is more than an upscale marketplace: it's the shape of things to come. And the future of fashion is circular. So when they asked us to create their Spring 2020 TV campaign, our mission was clear: let’s celebrate the optimism, community and connection of shopping luxury the sustainable way. An ode to the circularity of style.
Shot in London with a cast of our favorite faces, the spot is directed by Oliver Hadlee Pearch, styled by Alex Carl and choreographed by Stephen Galloway. Playful camerawork, dynamic movement and a sky’s-the-limit wardrobe tell our story—unique pieces worn by unique people. It’s all about breathing new life into pre-owned luxury, creating the kind of stand-out style moments that only The RealReal can deliver.