Rebranding Bangkok: Central Embassy X Terry Richardson

The Chandelier team was presented with a big head-scratch for this one: how could we rebrand an entire district in the city of Bangkok to make it the center of cool? We identified and profiled the target audience and worked with international artists like Terry Richardson and Friends with You in L.A. — as well as Thailand's most interesting entrepreneurs, chefs, designers, and musicians — to establish the neighborhood as an aspirational crossroads for Thai food, fashion, and culture. We love this project because it wasn't just about changing the perceptions of a brand: it was about helping a brand make a big cultural impact. (Plus it gave us plenty of excuses to work on our tans in Thailand.)

Hey babe. More work down below.
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