Designing the City of Dreams
Imagine designing a city from scratch. City of Dreams is a bonafide city-within-a-city: Macau’s largest hotel, casino, and entertainment resort, with three hotels, over twenty restaurants and bars, and over 175,000-sq. ft. of high-end retail space, all in pursuit of a single goal, raising the standard of luxury in Asia and the world at large.
Chandelier collaborated with Melco Crown Resorts & Entertainment to redefine the master brand to encompass each of the three distinct hotels: Nüwa, Morpheus, and The Libertine. From the minute you enter any of these unique spaces, you can feel the spirit of winning, in everything from the signage to the service, matchbooks to menus.
Chandelier developed an overarching strategy to guide every facet of the project, from spacial planning, retail and cultural programming to an epic launch campaign, shot by legendary photographer and film-innovator Nick Knight. There’s nothing we didn’t touch in our complete top-to-bottom branding: naming and identity packages for these three new signature hotels, rebranding for the master brand, interiors and collateral, plus positioning and brand books to guide key stakeholders.