Express The Way You Give
The Holidays are all about giving and getting. For Express holiday 2017, we split the campaign into two stories: giving our cast time to share their gifts in glittering partywear in November, and get just what they wanted (whether it was world peace or metallic boots) in December.
Express Your Gift
Inspired by the season’s mood and Express’s festive holiday party collection, our cast of fearless creatives (trailblazing rapper Princess Nokia, contemporary cellist Patrick Belaga, artist Quentin Jones, and dancer Alton Mason) shared their gifts with the world.
Express What You Want
To create a sense of urgency for last-minute gifts, we built a digital countdown calendar, unlocking daily deals and new content from our Expressionists every day, sharing what they wanted most this year, inspiring the brand’s fans to come back again and again.