Express The Way You Work It
Express was looking for a new platform to speak to a new generation of customers. These everyday achievers didn’t just want to consume: they wanted to create and be heard. Inspired by research into the growth mindset, our Made to Express platform captured their creativity, resourcefulness, and individuality for a whole new expression of the brand.
To celebrate Express’s fall workwear collection, we asked our diverse and dynamic cast, “what does success mean today?” Their candid answers about redefining success on their own terms struck an emotional, relatable chord.