Feeding America with FEED U.S.A. x Target

We love projects that make a positive change in the world: the bigger, the better. So when Target needed to get people excited about their partnership with the non-profit FEED U.S.A., we were thrilled to step up and scale the impact. We helped America do the math to give back, by amplifying their purchases in a real, relatable way. Shoppers scored limited-edition FEED U.S.A. x Target styles and helped Target far surpass its goal of donating more than 10 million meals to children and families in need. (The Gold Clio our broadcast spots won were also pretty feel-good — and among the brand’s highest scoring ads ever, according to Ace Metrix.)

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