Free the Feeling with lululemon x Taryn Toomey
lululemon, the athleisure behemoth, came to us with an inspiring project. They asked us to help launch their first ever limited edition collaboration with The Class by Taryn Toomey — the iconic "heart-opening" practice that turned Taryn into a rockstar in the world of exercise.
We worked directly with Taryn and lululemon to launch their first-ever clothing line. From energetic campaign imagery to an anthemic brand video that was used across digital and lululemon's social media channels, the results are simply breath-taking.