Hallmark: Perfectly Imperfect Holiday
Everybody dreams of the perfect holiday: a smiling family standing around a flawless Christmas tree. But we all know there's no such thing. Instead, we gave Hallmark a creative platform that an expanding multi-cultural audience could relate to: real holidays, no filter (but a lot of fun). By stripping away the saccharine sweet veneer of the holidays, and showing families in all their flawed and funny glory, we gave the brand a very happy holiday, with nearly 162M brand film views and 3.7% sales growth (despite no TV advertising). And we were voted #1 holiday spot by CBS This Morning. We'd call that holiday perfection.