J.Crew X JetBlue

Thanksgiving is the busiest travel time in America. Despite all the bustle, it’s also a great canvas for a brand looking to surprise consumers. We partnered with J.Crew to take over JetBlue’s JFK terminal with a pop-up arcade and fun fair that gamified T-Day travel. Our activation was a true game-changer: every traveler won a prize and J.Crew won the day, plus a big bump for brand awareness, appreciation, and loyalty. (Did we mention there were claw machines?)

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