Lane Crawford Gets a Reboot

When you’re a heritage retailer, fighting for credibility and relevance, it takes more than a new campaign to move the dial. Chandelier’s groundbreaking, 360-degree approach repositioned Hong Kong’s oldest department store and turned it into the world’s most innovative, dynamic luxury retail chain. As “visual architects” of Lane Crawford’s modernization strategy, we created retail activations and playful designs that engaged customers and made luxury goods come alive, winning the brand a younger, hipper clientele and consistent critical acclaim, including three RACie awards for Retailer Excellence, The Global Fashion Award for Outstanding Visuals, and the National Retail Federation’s “International Retailer of the Year” Award.

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