Making Chandon Pop
Champagne is considered fancy, not fancy-free... but it should be. To break traditional codes and make Chandon’s made-in-America sparkling wine accessible and aspirational, Chandelier reinterpreted the brand for a new, mainstream Millennial audience, with ownable lifestyle content and a bubbly new personality embodying modern luxury, elevated status, and upscale fun. We gave the brand even more to toast: consistent year-over-year sales increases (3% in 2012; 5% in 2013), in spite of a 5% price increase. And Chandon USA was awarded the ‘Best New Product/ Packaging’ and ‘Leader in Innovation’ awards by Moët Hennessy, competing against all spirit and wine brands in the company’s portfolio. Cheers!