Making It Matter for Banana Republic’s Holiday
Christmas came early this year. On the heels of our brand relaunch for Banana, we threw an epic party for the brand’s holiday seasonal campaign, shot by fashion photographer Greg Harris. Our cast took over a sprawling Hollywood mansion, and a lot more: with a full, 360-degree digital, print, and out-of-home takeover in New York and San Francisco. The result: immediate turnaround in sales. Merry Christmas!