No Ordinary Sip with smartwater + Jen Aniston
Some campaigns are a tall drink of water, literally. When smartwater (the brand celebrated for bottling innovation) came looking for a fresh campaign direction and design for its still and newly launched sparkling products, we went straight to the source, taking our inspiration from the clouds and the brand’s vapor-distilled purity. With smartwater as her indispensible accomplice, Jennifer Aniston takes on everyday moments of ambition with characteristic charm and a thirst for success. Positioning smartwater as a partner in progress, our refined campaign is making a big impact, building recognition and starting a new chapter for the brand’s iconic bottle. Drink it in!