No Ordinary Sip with smartwater + Jen Aniston

Some campaigns are a tall drink of water, literally. When smartwater (the brand celebrated for bottling innovation) came looking for a fresh campaign direction and design for its still and newly launched sparkling products, we went straight to the source, taking our inspiration from the clouds and the brand’s vapor-distilled purity. With smartwater as her indispensible accomplice, Jennifer Aniston takes on everyday moments of ambition with characteristic charm and a thirst for success. Positioning smartwater as a partner in progress, our refined campaign is making a big impact, building recognition and starting a new chapter for the brand’s iconic bottle. Drink it in!

Hey babe. More work down below.
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