Over the past 7 years, Chandelier worked with Old Navy's in-house marketing and design teams, and redefined Old Navy's brand voice, key messaging, and visual identity. We successfully created buzzworthy advertising campaigns with a playful fashion filter, reinstating Old Navy as the go-to retail destination for affordable style staples for the entire family.
Some of our most memorable moments are highlighted with our celebrity-led campaigns like when we helped Old Navy cut through the clutter for Black Friday and give away one million dollars! With a digital film, mobile, social, and radio campaign starring Julia Louis-Dreyfus, Kumail Nanjiani, and Snoop Dogg, we generated 149.6M impressions on TV, over 56.5M views on digital video and social, and 9.4M YouTube views, for Old Navy’s strongest digital video conversion rate of 2015 and a 7% increase in media-driven sales.
Notable campaigns include cameos from friends like Regina Hall, Amy Poehler, Neil Patrick Harris, Busy Phillipps, Amy Schumer, and Melissa McCarthy—to name a few, where we created high-energy brand-defining spots filled with laughter and smiles!
Our efforts provided a 40% growth trajectory year on year and helped Old Navy become the top performing brand in the Gap Inc. portfolio.