Snoop X JLD X Old Navy
What’s the easiest way to get a million dollars? Here’s a hint: it’s not holding Snoop Dogg hostage. To help Old Navy cut through the clutter for Black Friday and give away one million dollars, we pulled off the greatest heist in retail history. With a digital film, mobile, social, and radio campaign starring Julia Louis-Dreyfus, Kumail Nanjiani, and Snoop Dogg, we generated 149.6M impressions on TV, over 56.5M views on digital video and social, and 9.4M YouTube views, for Old Navy’s strongest digital video conversion rate of 2015 and a 7% increase in media-driven sales.