Old Navy’s Never-basic Tees for Never-basic People
What makes a t-shirt great? Old Navy had spent years perfecting its fits, fabrics, and styles — and was ready to launch its newly reengineered line, which was anything but basic. To introduce America to the quality character of its new tees, we joined forces with some real characters — the cast of Saturday Night Live — to show off Old Navy's "never-basic tees for never-basic people."
With such great and diverse content we partnered with Hulu and Say Media to create interactive pre-roll ads allowing users to meet each character and learn about the new tees. Play the video below to see the experience.
“What are some of the things I look for in a tee shirt? Right sleeve. Left sleeve. Neck hole.”
— Kumail Nanjiani