Press Play on the Holidays with Lane Crawford
With an already fragmented retail landscape, changing consumer habits, and new shopping channels on WeChat and Weeibo, Hong Kong had already been experiencing a historic economic shift before the recent protests began. Now, people aren’t shopping: they’re taking to the streets, raising their voices for change. The times might be uncertain, but one thing is certain: landmark HK-retailer Lane Crawford needed to recapture consumers during its upcoming holiday season. So we helped them find their voice, too, and give people a reason to celebrate despite political unrest. Using the universal language of music and dance, we’re driving excitement and positivity, to bring people together — and back to the store — through a modern mix of energy and color. No one knows what the future will bring in Hong Kong, but with Lane Crawford, it’s guaranteed to be chic.