PepsiCo: LemonLemon Product Launch

With Chandelier’s help, Pepsi’s new sparkling lemonade sensation just launched in the states and is rolling out around the globe. From its standout brand identity with a fizzy-fresh look and feel (and a name that’s twice as nice) to breakout broadcast and digital creative, LemonLemon bottles good times with good friends and a social, summery vibe. (When life gives you lemons… drink LemonLemon.)

Hey babe. More work down below.
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