Talk Dirty To Me: Rebranding Playboy
Hugh Heffner designed the first issue of Playboy on his mother’s kitchen table, and for decades, Playboy set the sex-culture standard. But as its readership has aged, so has its luster. Today’s men crave Q&A, G&T, and T&A, and the brand was looking for guidance to help capture this new audience. We helped them understand the new Playboy Man (who doesn’t so much break the rules as live beyond them) and re-envision their look and feel to redefine their assets, with everything from photography to video, illustration, tone of voice, and more, for a truly happy ending.