Target RSVPs YES to Lilly Pulitzer
For its designer collaboration with ’60s fashion-icon Lilly Pulitzer, Target wanted to be the life of the party, like Lilly herself. So we brought the party to life, with a 3-D immersive digital experience, interactive lookbook, expanded product range, and digital video featuring celebs and noted influencers. Our audacious campaign made a big splash, with 911 million impressions online and 3.5 billion social-media impressions overall. On launch day, #LillyforTarget went from trendy to trending, as the 3rd most-popular topic on Twitter. (And 90% of the product sold out in 24 hours, crashing Target’s website.) We’d call that a bullseye.