Target X Lilly Pulitzer
If Lilly Pulitzer were alive today, she'd be a modern-day Lena Dunham: iconic, creative, outspoken, and the life of the party. When Target decided to partner with Lilly Pulitzer for a designer collaboration, we knew Lilly's party spirit would live on, in what became the world's most audacious Palm Beach-meets-punchy-prints party ever. Our 3D-immersive digital party experience and interactive P.R. lookbook generated more social-media buzz than any other collaboration in Target’s history. 90% of the products sold out in 24 hours, and fan traffic crashed Target’s website. We'd call that a bullseye.