Thriving with Banana Republic

In the spirit of Banana Republic’s iconic 90s ads, we celebrated the true integrity and quality of the brand. Shot during a seaside escape in Montauk by Josh Olins, we brought the new Fall collection to life with a cinematic, live-in-the-moment feel. Making the clothes not only look beautiful but also appear functional and well-worn, we captured real life-inspired vignettes showcasing the products’ technical performance, and the true connection between friends.

Hey babe. More work down below.
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