To Mom. Love, lululemon
What do motherhood and wellness have in common? Sure, they both take hard work, but they also share an ability to defy the boundaries of their traditional definition. lululemon has long been a champion for a healthy lifestyle that extends far beyond a fitness regime - considering connection and ambition as important as breaking a sweat. It’s no surprise then, that they embrace modern motherhood and the many forms it takes.
For mother’s day this year, we leveraged lululemon’s ethos to celebrate moms in all of their beautiful diversity, capturing portraits that utilize the dynamic energy within a family. By elevating the meaning of motherhood, we aimed to elevate the way we celebrate our own by giving a gift that evolves with her.