A Cut Above: Launching Harry's
As a multi-billion dollar industry, shaving was ready for a shakeup, David vs. Goliath style. Jeff Raider & Andy Katz-Mayfield created Harry's because they were tired of being taken advantage of by the big shaving brands. They wanted to change the equation and give the competition a close shave. We've got an incredible amount of enthusiasm for people who want to take on the status-quo and give the middle finger to the Old Boys' Club, and couldn't wait to help them take on the big, establishment brands with breakthrough broadcast creative.