A Cut Above: Launching Harry's

As a multi-billion dollar industry, shaving was ready for a shakeup, David vs. Goliath style. Jeff Raider & Andy Katz-Mayfield created Harry's because they were tired of being taken advantage of by the big shaving brands. They wanted to change the equation and give the competition a close shave. We've got an incredible amount of enthusiasm for people who want to take on the status-quo and give the middle finger to the Old Boys' Club, and couldn't wait to help them take on the big, establishment brands with breakthrough broadcast creative.

Hey babe. More work down below.
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