Your style is SFW with Express
Express is no stranger to innovation, so we weren’t surprised (only excited!) when they wanted their workwear campaign to shake up the way professionals approach fashion. We cooked up a campaign called SFW. An anthem for updated workwear, we embraced the idea that personal style can be professional. Cast with some of our favorite icons like Karlie Kloss and Kit Butler, we rewrote the rules of dressing for job. The campaign came together with the conviction that you can be yourself and still be successful. Your personal style is SFW.